I attended a women’s conference last year and met a pleasant career coach who helps her clients determine their ideal jobs. She also works with résumés, interview preparations, etc. We exchanged business cards, and she added me to her newsletter mailing list.
She is likely very good at helping people identify career paths that are a good personality fit, which is the crux of her services. However, I have yet to recommend her to a potential client. Why? Because I see at least one glaring grammatical error in each of her newsletters or Facebook posts, and the fact that she makes basic errors in her own materials makes me wonder what damage she might do to with a client’s résumé or cover letter.
Here are two examples of errors I’ve seen her make:
1) Headline of her newsletter:
2) Facebook post:
I’m sure this woman is very intelligent, and while I probably know a few people who could benefit from her services, I just can’t bring myself to “share” posts or forward newsletters with errors like these. Think about this example when you set out to market your book. Your bio, your book description, your email pitches, everything you do to promote your work should be free of errors. Grammar does matter, and people do notice – especially if you’re putting yourself out there as a professional writer.
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