What is a platform?
On August 6, 2013 | 2 Comments | Book marketing tips, News & Events |

A platform is the publishing industry’s term for how you will market your work. No matter what type of book you write or who publishes it, it’s important to develop a platform. If you have a traditional publishing contract, you may get some marketing support, but if you go the indie route, it’s all up to you. (However, most traditionally published authors still must spend a great deal of time working to build up their own platforms. I’m a good example of this.)

The bigger your platform, the better your chances of selling books

A platform can vary based on the content of your work and whether or not you write fiction or nonfiction, but here are some general examples of elements and metrics that a strong platform should include:

  • Confirmed views and/or subscribers to your blog and/or newsletter
  • Monthly (unique) visitors to your website
  • Social media followers and interactions
  • Existing client base (e.g. if you write a book about financial planning, to how many clients can you promote it?), or average audience size
  • List of upcoming speaking engagements

Do you have any of these? If not, you really should. I’ve blogged about all of them at one point or another, so please look back at previous posts for ideas on how to get started.

Remember, if you want to make money as an author, the actual writing is just one small part of the job, at least until you get to Stephen King status. For the rest of us, for success to happen down the road, we need to roll up our sleeves and build our platforms now.


This blog post originally appeared on CreateSpace.com. Reprinted with permission. © 2013 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.


Comments 2
TheGirl Posted August 21, 2013 at5:07 pm   Reply

Yep, author platform. Unless you can afford to hire some SEO geniuses, this is another feature that authors will have to do and it can overwhelming if they are not social media savvy. Not to mention, they need to do it before they publish, because it can take a good year to build your platform.

jantrice solomon Posted September 11, 2013 at5:29 pm   Reply

hi Maria i was wondering if you have any help at all with the marketing of your book. i find it hard to get any of my friends and family to really engage or give me any feed back or opinions about my writing or marketing. i realize that i have to do the brunt of the work,but every now and again, i find myself needing another human being’s opinion on some things. I’ve been waiting two weeks for my sister to look at a six page print out on marketing, just for her opinion… any input on this issue will be appreciated. P.S. i plan on going the indie route and working with my first novel as I type, thx for your blogs, very helpful
jann solomon

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