If you read my blog with regularity, you know I’m a big advocate of creative approaches to book marketing. However, there’s a difference between being creative and being inappropriate.
I recently received an e-mail that left me scratching my head. The sender (I’ll call him Sam) was writing on behalf of an author I’d neither met nor heard of (I’ll call her Sally). In his message, Sam said Sally had a new book coming out, and he asked if I wanted to participate in her “book tour.” He included a blurb about the book, plus a link to her website. I had no idea what he meant by “book tour,” so I politely e-mailed him back and asked him to clarify. In his response he said that he wanted me to talk up Sally’s book on my website. He went on to say that this is “something authors do to support each other,” and that Sally would “appreciate my help.” He didn’t offer to send me a copy of Sally’s book to read – he just wanted me to promote it, sight unseen.
I wrote back again and asked if Sally had read any of my books or promoted them in any way.
Sam did not reply.
I’m still confused by all of this.
There’s nothing wrong with reaching out to others about your book, but Sam is going about it the wrong way. If you’re going to ask another author to endorse your book, common sense says you should probably read their book(s) first. You should also offer to send them a copy of your book to read. How would you feel if you found out you’d bought a book based on the recommendation of someone who hadn’t even read it? Maybe I’m just old fashioned, but I would feel duped.
This blog post originally appeared on CreateSpace.com. Reprinted with permission. © 2014 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.