Two easy ways to save money in your book promotion
On September 19, 2016 | 2 Comments | Book marketing tips, News & Events |

I’ve said countless times in this blog that if you want to get people to read your book, you have to give away a lot of copies. To reviewers. To bloggers. To the editor of your college alumni magazine. To the women in your yoga class. To the guy who cuts your hair. To the people you meet at Starbucks. Basically to anyone and everyone you think might like the book enough to spread the word about it.

That can be a lot of books. But you have to do it!

I always recommend giving away print copies with a personalized inscription for two reasons. First, because it’s classy. Second, because it’s harder for someone to “forget” to read a (signed) physical book than an eBook buried in a Kindle library.

How to save money

If you’re going to mail signed copies, use the book rate at the post office. It’s almost half the price! The one downside is that you have to wait in line because the self-service kiosks don’t offer the book rate, but it’s worth it to save so much money.

To give away eBooks, I recommend “gifting” a copy via Amazon. All you need is the email address associated with the recipient’s Amazon account. Click “Give as a Gift,” type in a personal note before sending, and you’re done! And guess what? You get the royalties on the sale, which brings the purchase price down.

Note: Multiple indie authors who read my blog have contacted me offering to email me a “free PDF” version of their book. You know what that does? It makes me feel like they want my endorsement, but not enough to (pay to) send me a real book. Not the best approach, in my opinion.



This blog post originally appeared on Reprinted with permission. © 2016 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.


Comments 2
Crystal Posted October 2, 2016 at1:15 pm   Reply

Hello Maria,

I just read your most recent post on Create Space. I always ‘buy’ the FREE books on Book Bub. I finished reading ‘Betrayal’ recently and at the end, there was a post by the author, Tim Tingey. He wrote, “If you want to know the true story behind this narrative, contact me by email.” I did want to know, so I contacted Tingey. He wrote me an email and asked me to post a review to Amazon, which I then did post. So, he did ‘give away free copies of his book’ in the on-line format, and then I posted a review. It was also quite interesting to be contacted directly by the author in this way. I just wanted to back up what you were writing about in your most recent post.

Thank you and happy reading and writing!

Maria Murnane Posted October 3, 2016 at11:26 am   Reply

Thanks for sharing! 🙂

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