A general rule of thumb for using social media as a marketing tool is to follow the “80/20 rule.” In other words, only 20 percent of your tweets should be about your work. The rest of the time you should provide interesting content that is relevant to your target audience. This makes sense, because think about it: If your Twitter feed is nothing but a steady stream of BUY MY BOOK, who is going to want to follow you?
Here are some examples of how to provide interesting content that is relevant to your target audience:
If you’re a life coach and your book is about finding one’s calling:
If your novel is about a weekend adventure in New York City:
If you’ve written a children’s book:
Do you see where I’m going with these examples? Each positions you as an expert in the subject matter of your book, even if your book is a novel. If your Twitter readers (think about those who see retweets, not just your own followers) appreciate and enjoy the content you offer, maybe they will notice your bio and pick up a copy of your book. You never know, right?
Be sure to mention your book(s) in your Twitter bio!