Last week I received an email from Leta Gail Doeer, an indie author and loyal reader of my blog. Leta has also taken my webinar on book marketing, in which I discuss the strategy of contacting book bloggers for reviews – and how those reviews can lead to other opportunities. Leta said she’d been reaching out […]
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I recently had the pleasure of meeting the delightful Guy Kawasaki, a popular speaker and author of 10 books, including Reality Check, The Art of the Start, and most recently APE, his new book on self-publishing. I told him about this blog and asked if he had any words of wisdom for my readers. With a sly […]
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While I’m no longer self-published, I began my career that way and am a big fan of indie publishing because it gives anyone the opportunity to fulfill his or her dream of becoming an author. However, authors must watch out for the unscrupulous types who prey on unsuspecting writers who are so eager to see […]
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In last week’s post I asked Joel Friedlander, an award-winning book designer and the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish, for the three most common mistakes he sees indie authors make with e-books. Today, I asked him the same question about print books, and here’s what he had to […]
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Creating an eBook is a great way to reach an even larger audience. However, it’s important to do it right, or you risk turning off potential readers. I asked Joel Friedlander, an award-winning book designer and the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish, for the three the most common […]
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In a previous post, I emphasized the importance of writing down your ideas quickly so you won’t forget them. Today, I strongly suggest you also write down something else: your successes. Marketing a book isn’t easy, especially if you are independently published, but if you work hard at it, eventually you’re going to experience some cool […]
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If you’re an author, do you include a signature at the end of your personal emails? If not, you should! Adding a signature is a fantastic way to promote your book. A few posts back, I talked about the importance of coming up with a compelling hook, and your email signature is great example of […]
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If you decide to publish on your own, it’s critical to have multiple sets of eyes review your work before pulling the trigger. I strongly recommend hiring a professional creative editor and a professional copy editor. If you don’t have the budget for either, solicit input from friends, coworkers, or anyone else willing to help […]
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If you’re reading this blog, there’s a strong chance it’s because you’re an aspiring author, or maybe a published author. Either way, publishing a book is very important to you, whether you do it independently or with the help of a traditional publisher. In fact, it might be the most important thing you’ve ever done […]
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Over the past couple years I’ve been asked “How did you get published?” so many times that I’ve finally decided to put everything I’ve learned about book writing, publishing and marketing into formal (yet fun) online presentations for aspiring authors… AKA on-demand webinars! Here’s a description of the first one: Want to become a published […]
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