Yesterday I received a bulk email from an acquaintance about a book his son had recently self-published. The well-crafted, perfectly appropriate message explained that the son had asked his father to forward a note, written by the son, about the book. The father, conscious of spamming his friends, threw in a line about how any […]
Read more
Last week I received an email from Leta Gail Doeer, an indie author and loyal reader of my blog. Leta has also taken my webinar on book marketing, in which I discuss the strategy of contacting book bloggers for reviews – and how those reviews can lead to other opportunities. Leta said she’d been reaching out […]
Read more
Reviews are an important element of a book marketing campaign. Authors under contract with traditional publishers typically have publicists acting on their behalf, but indie authors are on their own, and unfortunately many of them exercise poor judgment in securing reviews. Here are my thoughts on where they go wrong, as well as some suggestions […]
Read more