Tag: book promotion
Book marketing: You know more than you think you do
On February 28, 2012 | 0 Comments

A smart way to get the word out about your book is to position yourself as an expert in a particular subject. You can write a regular blog, contribute articles to magazines and websites, speak at events, and even make yourself available to the press to help with their stories. However, when I suggest this […]

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book marketing
Keep track of your successes
On February 21, 2012 | 0 Comments

In a previous post, I emphasized the importance of¬†writing down your ideas quickly so you won’t forget them. Today, I strongly suggest you also write down something else: your successes. Marketing a book isn’t easy, especially if you are independently published, but if you work hard at it, eventually you’re going to experience some cool […]

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Email signature as a book marketing tool
On February 6, 2012 | 0 Comments

If you’re an author, do you include a signature at the end of your personal emails? If not, you should! Adding a signature is a fantastic way to promote your book. A few posts back, I talked about the importance of coming up with a compelling hook, and your email signature is great example of […]

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Everyone needs an editor!
On January 31, 2012 | 5 Comments

If you decide to publish on your own, it’s critical to have multiple sets of eyes review your work before pulling the trigger. I strongly recommend hiring a professional creative editor and a professional copy editor. If you don’t have the budget for either, solicit input from friends, coworkers, or anyone else willing to help […]

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Keep your chin up
On January 25, 2012 | 1 Comments

If you’re reading this blog, there’s a strong chance it’s because you’re an aspiring author, or maybe a published author. Either way, publishing a book is very important to you, whether you do it independently or with the help of a traditional publisher. In fact, it might be the most important thing you’ve ever done […]

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A lesson from American Idol
On August 4, 2011 | 0 Comments

Last week I blogged about the importance of creating a brief, compelling description of your book as you begin your marketing efforts. In addition to your hook, I also recommend creating a longer description – a paragraph or so – that provides a bit more detail. Just don’t tell me how amazing your book is! […]

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My next webinar…book marketing!
On February 2, 2011 | 1 Comments

As anyone who has been to one of my speaking engagement knows, the ton of work I put into spreading the word about Perfect on Paper is what got the book noticed by the powers that be at AmazonEncore. So what better subject than book marketing for my second webinar? I had a lot of […]

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