A smart way to get the word out about your book is to position yourself as an expert in a particular subject. You can write a regular blog, contribute articles to magazines and websites, speak at events, and even make yourself available to the press to help with their stories. However, when I suggest this […]
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In a previous post, I emphasized the importance of writing down your ideas quickly so you won’t forget them. Today, I strongly suggest you also write down something else: your successes. Marketing a book isn’t easy, especially if you are independently published, but if you work hard at it, eventually you’re going to experience some cool […]
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If you’re an author, do you include a signature at the end of your personal emails? If not, you should! Adding a signature is a fantastic way to promote your book. A few posts back, I talked about the importance of coming up with a compelling hook, and your email signature is great example of […]
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If you decide to publish on your own, it’s critical to have multiple sets of eyes review your work before pulling the trigger. I strongly recommend hiring a professional creative editor and a professional copy editor. If you don’t have the budget for either, solicit input from friends, coworkers, or anyone else willing to help […]
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If you’re reading this blog, there’s a strong chance it’s because you’re an aspiring author, or maybe a published author. Either way, publishing a book is very important to you, whether you do it independently or with the help of a traditional publisher. In fact, it might be the most important thing you’ve ever done […]
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Last week I blogged about the importance of creating a brief, compelling description of your book as you begin your marketing efforts. In addition to your hook, I also recommend creating a longer description – a paragraph or so – that provides a bit more detail. Just don’t tell me how amazing your book is! […]
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As anyone who has been to one of my speaking engagement knows, the ton of work I put into spreading the word about Perfect on Paper is what got the book noticed by the powers that be at AmazonEncore. So what better subject than book marketing for my second webinar? I had a lot of […]
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