Tag: book promotion
Marketing tip: Use text in your hyperlinks
On February 9, 2015 | 2 Comments

Including hyperlinks in your marketing materials is a great way to send people to your Amazon page, or your website, or your Facebook page, or anywhere you want them to go. But the actual links can be long and quite unsightly, so I suggest using the text function to make them look clean, pretty and professional. […]

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Marketing tip: Use blind copy
On February 2, 2015 | 2 Comments

Engaging with your fans is a fundamental element of smart book marketing, and I’m all for it. However, there’s a fine line between casual communication and inappropriate communication, and that line is often called “bcc” aka “blind copy.” If I send an e-mail to a small group of friends from my personal e-mail account, I’ll […]

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Marketing tip: Be concise
On January 26, 2015 | 3 Comments

I’m a member of a listserv that includes many professional writers, a good chunk of whom are freelancers looking for work. Recently, someone posted a question asking what everyone in the group is currently doing to pay the bills, and the response was bigger than any I’ve seen. Overnight dozens and dozens of people replied, […]

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Three easy marketing ideas
On January 19, 2015 | 2 Comments

In last week’s post, I recommended doing one thing per day, every day, to promote your book. If you took that advice to heart, you’re probably currently in the process of building a “marketing checklist” and might also be wondering what to put on it. In addition to the items I suggested, here are three additional ideas […]

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New Year’s resolution #2: Get marketing!
On January 12, 2015 | 1 Comments

In my last post I encouraged you to sit down and write at least 500 words a day. For those of you who already have a book in hand, now it’s time to get marketing! Before I landed my first publishing contract, I attended a writers conference where the keynote speaker suggested that everyone in […]

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Marketing tip: Put yourself in the recipient’s shoes
On December 23, 2014 | 1 Comments

I love receiving emails through my website that begin along these lines: Hi Maria, I just bought a copy of Katwalk and look forward to reading it. I’m an indie author and a big fan of your blog. I’ve also taken your webinar on book marketing and was wondering if… I enjoy messages like this because […]

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More on that holiday book marketing campaign
On December 8, 2014 | 0 Comments

In last week’s post I explained how I once conducted a successful holiday marketing campaign that targeted presidents of my sorority at 15 major universities across the Unites States. I did so because they represented my target audience. Who is your target audience? I can’t answer that for you, but you must have an idea. Is […]

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Holiday book marketing idea
On December 2, 2014 | 1 Comments

Back when I was an indie author, I conducted what I called a “holiday reading campaign” to promote my debut novel, Perfect on Paper, and it worked extremely well. (In fact, it helped me land a book contract!) You might be able to do something similar for your books or at least get inspired to think […]

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Use common sense in book promotion
On November 11, 2014 | 0 Comments

If you read my blog with regularity, you know I’m a big advocate of creative approaches to book marketing. However, there’s a difference between being creative and being inappropriate. I recently received an e-mail that left me scratching my head. The sender (I’ll call him Sam) was writing on behalf of an author I’d neither met nor […]

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Promote your book with Goodreads
On July 8, 2014 | 3 Comments

Goodreads is a smart (and free) way for authors to reach avid readers. With 20 million members, 570 million books, and 24 million reviews, it is now the world’s largest site for readers and book recommendations. Here are a few tips for how to use it: Create an author profile and include your book title(s), bio, […]

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