Tag: book promotion
How to craft a compelling book description
On August 10, 2015 | 0 Comments

Book descriptions can be an effective marketing tool, but they can also be tricky. Here are three keys to writing a good one: Click here to read the descriptions of all my books Show, don’t tell: Much like an online-dating profile, if you toot your book’s horn too much, it’s a turnoff. If your book […]

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Marketing tip: Choose your book’s title wisely
On July 6, 2015 | 0 Comments

When you’re thinking about a potential title for your book, I strongly recommend that you do the following: 1) Check on Amazon to see if other books already have that title I’m surprised by how often I come across an article or blog post that mentions someone’s new book, and when I go to Amazon […]

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Two creative digital marketing tips
On June 15, 2015 | 0 Comments

People often ask me what the term “digital marketing” means. In my opinion, it’s pursuing any online exposure that will help potential readers find you. Digital marketing can be an effective way to spread the word about your book because it doesn’t cost much – if anything – more than your time and energy. Here […]

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An example of smart book promotion
On June 8, 2015 | 2 Comments

My friend Cathy Livingstone wrote a clever (and useful) book called Bubbe, Mimi & Gigi: The Best Grandmother Name Book Ever. The guide recently received a glowing review in grandparents section of About.com, which described it as “a perfect gift for a grandmother-to-be and an especially cool way to let a mom know that she’s about to […]

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Why it’s good to give (some) books away
On June 1, 2015 | 1 Comments

We’ve all heard the saying “you need to spend money to make money.” The same applies to book marketing. Giving away books now can help you sell books later. Offering a free copy of your book can crack open some doors that otherwise might remained closed. For example, you might send a copy to: A […]

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Use a blogroll to promote your work
On May 11, 2015 | 0 Comments

Last fall my friend and fellow author Karen McQuestion invited me to participate in a blogroll. My first reaction was “What is a blogroll?” But once I learned the answer, I quickly agreed to participate, because I knew it was a good opportunity to get potential readers to come to my website and Amazon author detail page. […]

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Marketing tip: Put the first chapter of your book(s) on your website
On April 27, 2015 | 2 Comments

Making the first chapter of your book (or books) available on your website is a smart idea for two reasons: 1)    It gives potential readers who visit your website the opportunity to check out your work at no cost 2)    It gives you a tool for driving potential readers to your website I now have seven published […]

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Marketing tip: Create a master spreadsheet
On April 20, 2015 | 3 Comments

No matter who publishes your book, it’s important to do what you can to promote it. That means reaching out to many different organizations, which takes time, energy, and a lot of following up. To keep track of your efforts (and your progress), I suggest creating a master spreadsheet with a separate page for each type […]

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Make sure your book promotion has a purpose
On March 16, 2015 | 0 Comments

I recently received a tweet that left me scratching my head. A woman tweeted (to me, not to the world), a photo of herself holding a book. There was no accompanying note, no greeting or explanation, nothing. And she wasn’t holding up one of my books, so it clearly wasn’t a fan tweet. Huh? I […]

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Marketing tip: Reach out to book clubs
On March 2, 2015 | 1 Comments

Book club organizers are always on the lookout for what to read next, so why not throw your hat in the ring? Offering to attend a book club in person is a great way to spread the word about your work and establish a personal connection with your readers. Plus it’s a lot of fun! Most […]

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