Tag: book description
How to craft a compelling book description
On August 10, 2015 | 0 Comments

Book descriptions can be an effective marketing tool, but they can also be tricky. Here are three keys to writing a good one: Click here to read the descriptions of all my books Show, don’t tell: Much like an online-dating profile, if you toot your book’s horn too much, it’s a turnoff. If your book […]

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A lesson from American Idol
On August 4, 2011 | 0 Comments

Last week I blogged about the importance of creating a brief, compelling description of your book as you begin your marketing efforts. In addition to your hook, I also recommend creating a longer description – a paragraph or so – that provides a bit more detail. Just don’t tell me how amazing your book is! […]

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