I live in Brooklyn, so when I stumbled across a book club that specializes in novels set in New York, I reached out and offered to come speak to the group. The club moderator agreed that Katwalk would be a perfect fit, so we set it up.
Guess how much time passed between when I first contacted the moderator and when I attended the meeting. Six months. It’s amazing how much planning is involved in the smallest of events, so imagine what goes into the bigger ones. Major conferences select their speakers up to a year in advance!
The lesson is clear: If you want to set up speaking engagements, start early. As for where to speak, there are countless organizations that could be a good fit for what you have to offer. For small book clubs like the one I’m attending, pitching just your book might be enough, but for professional organizations, here are some suggestions to improve your chance of being selected:
Once you start reaching out to organizations, I guarantee you’ll hear replies along the lines of “We’d love to have you but we’re all booked up until….” so you’ll quickly learn the importance of starting early. But that’s okay! Better late then never.
By the way, to find book clubs near you, try a search on www.meetup.com