In my last post I encouraged you to sit down and write at least 500 words a day. For those of you who already have a book in hand, now it’s time to get marketing!
Before I landed my first publishing contract, I attended a writers conference where the keynote speaker suggested that everyone in the audience do five things every day to promote our work. At the time I thought that was a bit much, and now that I have six books out there, I still think it’s a bit much. However, if you think doing five things a day is unreasonable, doing one is not. So that’s what I propose today for my readers: Starting today, do one thing each day to promote your book.
To nudge you along, I suggest putting a daily alarm on your phone that says DO SOMETHING FOR BOOK MARKETING! That may sound silly, but trust me, it helps. That little beep is hard to ignore after a while. Guilt is a powerful motivator.
Here are some suggestions to get you started:
Monday: Update your author bio.
Tuesday: Take snippets from your best reviews and create a “Praise for (title of your book)” document.
Wednesday: Create a compelling one-line description of your book.
Thursday: Create a compelling one-paragraph description of your book.
Friday: Contact your college alumni magazine about your book using the above materials.
Saturday: Make a list of 10 influential people you want to read your book.
Sunday: Research how to get your book into the hands of the above people.
These are just a few ideas that only scratch the surface of the myriad things you could do to promote your book. (I also have a webinar with many more suggestions.) While the bigger list may seem daunting, the key is to think small, don’t freak out, and go one day at a time. If you do just one thing a day to promote your work, soon you’ll have done dozens of things, and eventually hundreds. You may not see results right away, but over time those seeds you sow can sprout into prolific fruits. If I’ve learned anything about book marketing over the years, it’s that persistence pays off, and little things do add up. I’m living proof of that.
This blog post originally appeared on CreateSpace.com. Reprinted with permission. © 2015 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.