A great way to get your readers to tell their friends about your book is to stay in touch with your readers. A newsletter is certainly one method to do this, but it’s not the only one. A creative way to maintain a relationship with your readers over time is to bring your main character to life through social media. I’ve done this for the protagonist of my Waverly Bryson series via Facebook, Twitter, and Goodreads. It’s been useful, not to mention a great deal of fun, for the following reasons:
It allows me to connect one-on-one with fans in a semi-public forum.
It allows me to share information about books my fans haven’t yet read (e.g., posting a link to the first chapter on a friend’s page as a birthday gift).
It requires me to stay in character outside of the context of my books, which is good exercise for my brain.
It allows me to maintain a presence between books.
It gets me to log in regularly (especially the birthday feature on Facebook).
It allows me to see what my readers are reading in addition to my books.
It allows me to see what my readers are doing when they’re not reading my books.
Sometimes it’s easier to have my protagonist ask readers to tell their friends about my books then it is for me to do so.
I could go on and on with more examples, but you get the point. If you have a character that readers really seem to enjoy, why not give the social media thing a try? Like most book marketing strategies, you never know if it will work until you put it into action.