When I consult for authors looking for marketing advice, I often find that they have put a lot of effort into branding a single book. This approach can lead to headaches down the road, which is what happened to me when I wrote my first novel, Perfect on Paper.
Here’s what unfolded:
Somewhere in the middle of all of the above, I realized that I should probably have an “author fan page,” on Facebook, so I made one, then immediately wished I hadn’t made all the others. I posted notifications on the various pages about the new page, but I still don’t know how effective that was.
See what a mess I got myself into, despite my best intentions? From the beginning I should have created one umbrella page, through which I could showcase my body of work. Instead, I ended up with a handful of pages that became a pain to manage, as well as confusing to my growing fan base.
Let’s apply this same logic to websites. If you create a website entirely around your first book (e.g. www.nameofyourbook.com), what happens if/when you write another one? By branding yourself (e.g. www.yourname.com or www.yournameauthor.com) you can easily feature your book while also keeping the door open for your future work.