When someone asks, “What’s your book about?” it’s important to be able to answer in a sentence or two. This is often described as an “elevator pitch,” because you should be able to explain your book during a short elevator ride. Who knows what Hollywood producer might happen to ask – or be listening?
Creating a brief yet compelling description of your book is essential. Not only does it give you something to say when people ask you about it, it can be used for the following proactive marketing purposes:
1) In your (personal) email signature: Every email program comes with a “signature” option. Including a quick description of your book, or even the tone of your book, is a great way to let people know what your book is about without being pushy. For my first book, I included this description in the signature of my personal email address:
Maria Murnane, award-winning author of “Perfect on Paper,” a novel for anyone who has ever run into an ex while looking like crap
I can’t remember exactly how many people told me they laughed at that email signature and ended up buying Perfect on Paper as a result, but it was a lot. And as you can see, the little blurb doesn’t necessarily have to say anything about the actual plot of your book. The key is to convey the essence of your book so potential readers will know what to expect when they pick up a copy.
2) On business cards that feature your book’s cover: Why not put your one-line description on the back? Be sure to carry the cards in your wallet at all times. If that Hollywood executive you meet in the elevator likes what he or she hears, you’ll have a business card to hand over.
Coming up with a compelling one-liner can be challenging, but it’s worth spending time to create a good one. With most people, you only get one chance to grab their attention, so you want that description to sparkle.
This blog post originally appeared on CreateSpace.com. Reprinted with permission. © 2014 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.