No matter who is publishing your book, you should have a launch party! In fact, most traditional publishers don’t throw launch parties unless the author is famous. For the rest of us, that means we’re on our own.
Many authors think that book launch parties need to be elaborate, which translates into expensive. But that’s not true! All you need to do is find a local watering hole with a friendly manager who is willing to give you a little space to sell books in exchange for bringing paying customers with you.
For my most recent book launch, I wanted to have parties in New York City, where I currently live, and San Francisco, where I lived until two years ago. To find a venue I went online (yelp.com is a good place to start) and searched for bars and pubs in fun neighborhoods. Then I started making phone calls. The response I got ran the gamut. In Manhattan, the first place I called wanted $2,500 to let me sit in a corner and sign books for two hours! I tried not to laugh, then politely declined and kept calling others. Soon I found a great bar in the West Village that was more than happy to have me come in for no fee at all.
I had the same experience in San Francisco. It took a few calls, but I found a great pub that not only provided me with plenty of space to sell and sign books, but also helped promote the event through social media.
Smart bar owners won’t turn down potential business, so take the time to do a little digging – you’ll be glad you did!
This blog post originally appeared on CreateSpace.com. Reprinted with permission. © 2012 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.