A few weeks ago, I asked my buddy Raymond Bean, author of both the School Is a Nightmare and Sweet Farts series, to share his thoughts on what it takes to write a children’s book. This week, I asked him for some tips on marketing a children’s book. Here’s what he had to say:
Call me old fashioned, but I believe the best marketing tool for a children’s book is the children’s book. Sure you can blog and tweet until your fingers fall off, but kids don’t read blogs, and they don’t care about your tweets because they’re reading Justin Bieber’s.
At the end of the day, your book is going to have to do most of the heavy lifting on its own. However, to increase the chances for success in an increasingly crowded market, here are some things you can do:
Do you have kids in your life? If so, check out Raymond’s fun books!
I write contemporary fiction, but Raymond’s smart advice applies to my genre too. So even if you’re not a children’s book author, I highly recommend following his practical suggestions to help promote your work. For more information about his books, visit www.raymondbean.com.
This blog post originally appeared on CreateSpace.com. Reprinted with permission. © 2013 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.