Last week I received a lovely email from a man named Keith. He’d recently published his second book and signed up for my newsletter looking for any and everything he could learn about marketing. Beneath the message he included his name and a (LONG!) hyperlink to his book’s Amazon page, so in my reply I suggested that he embed the link into the text to keep the signature cleaner. This is something I recommend authors do not just in email signatures but in all marketing materials, e.g., a bio, a book’s description, emails, newsletters, etc.
Keith’s reply to my suggestion made me smile. He called himself “a senior citizen with limited technical abilities” who didn’t know how to embed hyperlinks in text. But he was eager to learn, so in an email exchange I showed him how to do it. He found my explanation quite helpful, so I thought I’d share it with you here:
For email programs, here’s how it usually works:
Then, instead of a messy URL, your signature will look like this:
Please visit my Amazon page
For other marketing materials (e.g., the general text of an email or documents written in a word processing program), the process is similar:
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