Did you know that you automatically have an Amazon Author Page if you have a book for sale on Amazon.com? To find yours, do a search on the site for your book’s title, then click on your name, which appears directly under the title. If you haven’t touched your Author Page yet, you’ll see just a list of your book(s), but you have the option of adding things like the following for your current (and future!) fans to enjoy:
To edit your Author Page, create an account in Amazon’s Author Central by clicking on this link.
Even if you have an author website and/or Facebook page, I highly recommend creating an Amazon Author Page too. It’s free, and it’s a great way to connect with your readers. You never know who might want to contact you, so I’m a big advocate of making it easy for readers to find you. (If you’re worried about spambots, list your email address with AT and DOT COM spelled out.)
For the lucky authors out there who are selling millions of books without doing any marketing at all, maybe an Author Page isn’t necessary. For the rest of us, I believe the more you can do to pique the interest of a potential reader, the better!