Writing tips
A lesson from American Idol
On August 4, 2011 | 0 Comments

Last week I blogged about the importance of creating a brief, compelling description of your book as you begin your marketing efforts. In addition to your hook, I also recommend creating a longer description – a paragraph or so – that provides a bit more detail. Just don’t tell me how amazing your book is! […]

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Is that George Clooney?
On July 29, 2011 | 1 Comments

If a complete stranger walked up to you on the street and said, “I’ve written a scary novel that is a real page turner…You should totally buy it,” chances are you’d nod politely and quickly walk away. However, if that same person pointed across the street and said, “Is that George Clooney?” I’m willing to […]

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