I have a new grammar pet peeve: the use of a possessive apostrophe to denote a plural. In just the past few weeks, I’ve seen the following on signs, menus and posters around New York City: Great gift idea for teacher’s Open Sunday’s and Monday’s We print on tank top’s! Banana’s and mango’s on sale […]
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Even if you don’t know a lot about book marketing, you’ve probably heard of book reviews. What you might not know, however, is that many of the large, traditional media outlets don’t review independently published books. We’re starting to see cracks in this dam with the likes of Publishers Weekly‘s new Self-Publishing quarterly listings with […]
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Last week I blogged about the importance of creating a brief, compelling description of your book as you begin your marketing efforts. In addition to your hook, I also recommend creating a longer description – a paragraph or so – that provides a bit more detail. Just don’t tell me how amazing your book is! […]
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If a complete stranger walked up to you on the street and said, “I’ve written a scary novel that is a real page turner…You should totally buy it,” chances are you’d nod politely and quickly walk away. However, if that same person pointed across the street and said, “Is that George Clooney?” I’m willing to […]
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