Book marketing tips
Marketing tip: Reach out to your local library
On August 29, 2016 | 0 Comments

No matter who publishes your book, there’s no guarantee that libraries will carry it. However, if you walk into your local library with a smile and a copy of your book and say, “Hi there! I wrote this book. Will you please carry it?” there’s a good chance the answer will be “Sure.” It can’t […]

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Track your marketing efforts
On July 18, 2016 | 0 Comments

When your book comes out, it’s natural to want to shout it from the rooftops–and you should! So many people want to write a book, yet few actually do, so you should celebrate your hard work. It’s fun to say “Hey, I wrote a book!” If you want your book to sell, however, you need to […]

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Use blind copy in marketing emails
On July 11, 2016 | 0 Comments

Given all the hard work that goes into writing a book, when yours finally comes out, of course you want to shout it from the rooftops. And you should! There’s nothing wrong with sending out an email to announce the big news. Just be sure to use the “blind copy” feature in your email program. […]

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Book marketing is an emotional roller coaster
On July 5, 2016 | 0 Comments

I get a lot of emails from authors who are discouraged because they aren’t having much luck with their marketing efforts. They want to know what my “secret” is because they think I have it all figured out. Hahaha. Can I tell you something? My “secret” is that I get discouraged too! Let me share […]

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Book marketing tip: Business cards!
On June 20, 2016 | 4 Comments

In a previous post I suggested carrying a book wherever you go in case you have the opportunity to sell it and/or give it away. I realize, however, that it’s not always practical to lug around a book. But it is practical to lug around a wallet, which is why I also recommend getting business cards made […]

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Book marketing tip: Apply for awards!
On May 16, 2016 | 0 Comments

By now many of you know that I began my career as a self-published author, and that one of the reasons (if not the reason) my first novel (Perfect on Paper) got picked up by a publisher was because of all the grass-roots marketing I did to get it noticed. (Click here to check out my […]

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Use a personal touch when reaching out or following up
On May 2, 2016 | 0 Comments

In a recent post about book  marketing, I discussed how important it is to cast a wide net when reaching out to people and organizations about your book. Today I’d like to address the difference a personal touch can make once you’ve established contact with an individual who has agreed to help you in some way. […]

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Marketing tip: Offer to send a book
On April 26, 2016 | 0 Comments

I often say that it’s important to make it easy for people to help you promote your book. One great way to do that is to offer to send them a free copy! I know that sounds obvious, but given how many emails I receive from authors asking me to review their books without offering […]

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Book marketing is a numbers game
On April 11, 2016 | 3 Comments

After years of referring to herself as a “professional dater,” a good friend of mine finally tied the knot last summer. She was, of course, joking about her title, but in a way it was true! She was determined to find the right match for herself, so she dated and dated and dated until she […]

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Avoid this marketing no-no
On April 4, 2016 | 0 Comments

Yesterday I received a bulk email from an acquaintance about a book his son had recently self-published. The well-crafted, perfectly appropriate message explained that the son had asked his father to forward a note, written by the son, about the book. The father, conscious of spamming his friends, threw in a line about how any […]

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