Book marketing tips
How big is your digital footprint?
On July 30, 2018 | 0 Comments

If you want people to discover your books, you should do everything you can to make yourself easy to find online. I frequently receive emails from authors who are despondent over poor book sales, but when I look to see what kind of a digital footprint the authors have, all too often I find nothing, […]

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How to sell more signed copies of your book(s)
On February 13, 2017 | 0 Comments

I recently happened upon an interesting marketing idea that I wanted to share with readers of my blog. For a limited time the print version of one of my books was for sale on Amazon at a significant discount over the normal list price, so a good friend of mine, who is also a huge […]

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Marketing tip: Tap your network for contacts
On January 30, 2017 | 0 Comments

The other day I received a call from my friend Kristen, who recently opened her own business in the wedding-planning industry. She remembered that close friends of mine had once been featured in the Vows section of the New York Times, and she wanted to know if an introduction to the reporter who wrote the piece […]

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Book marketing: Can I ask you a question?
On January 16, 2017 | 0 Comments

  For some reason that I have yet to uncover, over the past week I’ve received several emails that all say more or less the same thing. Here are snippets of three of them: Dear Maria Murnane, I have recently come across your book, Wait for the Rain, available on Audible and on Amazon, and […]

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Marketing tip: Make yourself easy to find online
On December 26, 2016 | 0 Comments

A couple years ago I had an interesting encounter with an indie author that inspired me to write this blog post. At the time of our meeting he gave me a little postcard about the book he had written, so after I finished the blog I fished out the postcard so I could send him a […]

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Marketing tip: Keep your email signature clean
On December 5, 2016 | 0 Comments

I receive a lot of messages from readers of this blog, which I always enjoy. Lately I’ve noticed that more and more of you are utilizing your email signatures as an indirect way to promote your work. I think that’s a great strategy and have suggested it more than once in this space, so it […]

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Twelve things you can do to help promote your book
On November 28, 2016 | 1 Comments

  I get that marketing is a foreign language to many authors, and even those who are familiar with it don’t usually enjoy it. But if you want people who aren’t your friends and family to buy your book, it’s something you simply have to do. If right now you’re saying to yourself, I want to […]

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Marketing tip: A personal touch goes a long way
On October 24, 2016 | 0 Comments

Several months ago I received an email from an author named S.J. (That is a purposefully androgynous pen name.) S.J. was doing a blog tour to help promote the launch of his/her first novel and wanted to know if I would consider letting him/her do a guest post on my personal website. I’d never had […]

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Marketing tip: Make it easy for your readers to contact you
On October 17, 2016 | 2 Comments

There are few things I enjoy more than getting fan “mail”–in whatever form it arrives. I recently received a wonderful tweet from a woman named Yasminda that made me smile. I replied with my email address and asked her to send me a note. When she did, I checked her address in my database and […]

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Use your book description to show, not tell
On October 3, 2016 | 0 Comments

Your book’s description is a great way to grab a potential reader’s attention, so you want to make the most of that opportunity by using language that shows readers what they’re in for instead of language that tells them. In other words, if you think your book is funny, don’t say that in your description. Instead, write […]

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