Book marketing tips
Book marketing: Can I ask you a question?
On January 16, 2017 | 0 Comments

  For some reason that I have yet to uncover, over the past week I’ve received several emails that all say more or less the same thing. Here are snippets of three of them: Dear Maria Murnane, I have recently come across your book, Wait for the Rain, available on Audible and on Amazon, and […]

Read more
Marketing tip: Make yourself easy to find online
On December 26, 2016 | 0 Comments

A couple years ago I had an interesting encounter with an indie author that inspired me to write this blog post. At the time of our meeting he gave me a little postcard about the book he had written, so after I finished the blog I fished out the postcard so I could send him a […]

Read more
Marketing tip: Keep your email signature clean
On December 5, 2016 | 0 Comments

I receive a lot of messages from readers of this blog, which I always enjoy. Lately I’ve noticed that more and more of you are utilizing your email signatures as an indirect way to promote your work. I think that’s a great strategy and have suggested it more than once in this space, so it […]

Read more
Twelve things you can do to help promote your book
On November 28, 2016 | 1 Comments

  I get that marketing is a foreign language to many authors, and even those who are familiar with it don’t usually enjoy it. But if you want people who aren’t your friends and family to buy your book, it’s something you simply have to do. If right now you’re saying to yourself, I want to […]

Read more
Marketing tip: A personal touch goes a long way
On October 24, 2016 | 0 Comments

Several months ago I received an email from an author named S.J. (That is a purposefully androgynous pen name.) S.J. was doing a blog tour to help promote the launch of his/her first novel and wanted to know if I would consider letting him/her do a guest post on my personal website. I’d never had […]

Read more
Marketing tip: Make it easy for your readers to contact you
On October 17, 2016 | 2 Comments

There are few things I enjoy more than getting fan “mail”–in whatever form it arrives. I recently received a wonderful tweet from a woman named Yasminda that made me smile. I replied with my email address and asked her to send me a note. When she did, I checked her address in my database and […]

Read more
Use your book description to show, not tell
On October 3, 2016 | 0 Comments

Your book’s description is a great way to grab a potential reader’s attention, so you want to make the most of that opportunity by using language that shows readers what they’re in for instead of language that tells them. In other words, if you think your book is funny, don’t say that in your description. Instead, write […]

Read more
Two easy ways to save money in your book promotion
On September 19, 2016 | 2 Comments

I’ve said countless times in this blog that if you want to get people to read your book, you have to give away a lot of copies. To reviewers. To bloggers. To the editor of your college alumni magazine. To the women in your yoga class. To the guy who cuts your hair. To the […]

Read more
The power of a professional headshot
On September 12, 2016 | 2 Comments

In last week’s post I said that for the overwhelming majority of authors, it’s important to make an effort to connect with your fans. The same goes for having a good headshot. If you’re selling millions of copies of your books each year, no need to read further. Almost daily I receive an email from […]

Read more
Marketing tip: Include more than just your book in your book
On September 6, 2016 | 3 Comments

Have you ever finished reading a great book and thought to yourself, I would love to send a note to the author, only to find yourself at a loss for how to do so? In my opinion, by not including contact information at the end of their books, those authors are missing out on a wonderful […]

Read more