Book marketing tips
Don’t make this marketing mistake
On February 20, 2019 | 0 Comments

I once received an email newsletter from an indie author in which he essentially begged for people to review his book on Amazon. I empathized with him because I know how difficult it can be to get reviews, especially for self-published books. But then the author did something that made my jaw drop, and not […]

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Be proactive about giving away books to your target audience
On February 4, 2019 | 0 Comments

I recently attended a good friend’s wedding in Oregon. There were several events over the few days I was there, which gave me a chance to get to know some of the other guests. The bride is a big fan of my novels and has been vocal about them to her network, so many of the […]

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New Year’s book marketing resolution
On January 7, 2019 | 0 Comments

It’s that time of year again, the beginning! Why not start yours by making the following resolution? In 2019 I will do (at least) one thing every day to promote my writing. I realize that marketing is a foreign language to many authors, and even those who are familiar with it don’t usually enjoy it. But […]

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Are you making this marketing mistake?
On December 17, 2018 | 0 Comments

A couple years after my first novel was released, I noticed a title on Amazon with the same name. I read that book’s description and realized it was also in the same vein as mine, which had been featured on the front page of the Life section of USA Today and also (briefly!) reached No. 2 overall on Amazon. […]

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Be careful when asking others to promote your book
On November 19, 2018 | 0 Comments

Word-of-mouth is a powerful force, and there’s nothing wrong with encouraging your fans to tell their friends about your book. The key word here is fans. It’s clear that a person is a fan of your book if she writes a favorable review on her blog, if he sends you an email telling you he enjoyed […]

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What is a blog tour?
On November 5, 2018 | 0 Comments

A blog tour, also sometimes called a virtual book tour, is when a number of book blogs post a review of a title during a set period of time, for example a couple weeks or a month, usually right around when the book launches. As with a traditional book tour, the goal of a virtual one […]

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Marketing tip: Make it easy for people to pay you
On September 10, 2018 | 0 Comments

You never know when you’re going to meet someone who wants to buy your book, so it’s always smart to have a copy handy. But not everyone carries around cash or a checkbook, so I highly recommend the following three payment options: PayPal Venmo Square PayPal If you have a free PayPal account (www.paypal.com), others […]

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How big is your digital footprint?
On July 30, 2018 | 0 Comments

If you want people to discover your books, you should do everything you can to make yourself easy to find online. I frequently receive emails from authors who are despondent over poor book sales, but when I look to see what kind of a digital footprint the authors have, all too often I find nothing, […]

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How to sell more signed copies of your book(s)
On February 13, 2017 | 0 Comments

I recently happened upon an interesting marketing idea that I wanted to share with readers of my blog. For a limited time the print version of one of my books was for sale on Amazon at a significant discount over the normal list price, so a good friend of mine, who is also a huge […]

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Marketing tip: Tap your network for contacts
On January 30, 2017 | 0 Comments

The other day I received a call from my friend Kristen, who recently opened her own business in the wedding-planning industry. She remembered that close friends of mine had once been featured in the Vows section of the New York Times, and she wanted to know if an introduction to the reporter who wrote the piece […]

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