Book marketing tips
How to host a virtual book party
On January 11, 2021 | 0 Comments

Before my novel Bridges came out, a fan of mine who lives in Texas asked if I’d be doing a virtual launch party.  I told her I had zero idea what that was, so she (Veronica) offered to plan one for me on Facebook. With all kinds of events happening online these days, I thought it […]

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Start months in advance to secure speaking engagements
On November 16, 2020 | 0 Comments

I live in Brooklyn, so when I stumbled across a book club that specializes in novels set in New York, I reached out and offered to come speak to the group. The club moderator agreed that Katwalk would be a perfect fit, so we set it up. Guess how much time passed between when I […]

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Resources for three book marketing essentials
On October 26, 2020 | 0 Comments

Here are three building blocks of a good marketing campaign, with resources for each: Website If you want to be perceived as a professional writer, I strongly recommend hiring a professional to design your website. Here is an excellent one I recommend: Andiamo Creative: www.andiamocreative.com (Andiamo Creative did my current website.) If you’re good with […]

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Keep a record of your marketing efforts
On October 12, 2020 | 0 Comments

Previously in this space I’ve stressed how important it is to track your marketing efforts to help you stay organized and conduct critical follow-up when necessary. Today I’d like to discuss another reason to document your hard work: It will be helpful when you write your next book! Daunting as it may sound right now, it […]

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Make it easy for book reviewers to say yes
On August 4, 2020 | 0 Comments

Recently I received an email from an indie author asking a question about securing reviews from bloggers. Then in the same email the author sent me a link to his book’s Amazon page and told me I was more than welcome to read it. And review it. I didn’t read his book, but I’ll tell […]

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Tips for using Instagram
On July 20, 2020 | 0 Comments

I don’t use Instagram to promote my books nearly as much as I should, but here are some things I’ve learned in the limited time I’ve spent with it: If you download an app called Regrann, anytime someone tags you in a post, you can repost it. Then if a fan posts a photo of […]

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Marketing tip: Stay organized!
On July 6, 2020 | 0 Comments

We all have our own systems for managing our lives. For example, I use a paper calendar and not the calendar on my phone. I know that’s old-school, but I love my paper calendar! I also have a paper “to-do” list that I keep on my desk, and I set alarms on my phone to […]

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Guest post: Book marketing advice from an avid reader
On May 18, 2020 | 0 Comments

I was recently contacted by a big fan of my Waverly Bryson series who is also a freelance writer. She asked if she could do a guest post for my blog, so I suggested she offer some insight into how she chooses which books to read. So here you have it, folks: marketing advice straight […]

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Triple-check marketing emails
On March 9, 2020 | 0 Comments

I’m on the distribution lists of many indie authors who occasionally send out promotional emails about their books. Marketing is a lot of work, so I respect the efforts of these individuals to boost their sales. Unfortunately, however, many of the emails I receive are peppered with errors, and that doesn’t instill much faith that […]

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Marketing tip: Create a social media presence for your main character
On February 24, 2020 | 0 Comments

A great way to get your readers to tell their friends about your book is to stay in touch with your readers. A newsletter is certainly one method to do this, but it’s not the only one. A creative way to maintain a relationship with your readers over time is to bring your main character to […]

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