A great way stay connected to your fans is through Facebook. Here’s how I use it: For my author fan page, I share the same things that I do in my newsletter, e.g. event photos, news about upcoming translations of my books, promotions for signed copies, photos of fans holding up my books (which encourages […]

There was a time when getting T-shirts printed was a costly and time-consuming endeavor, but thanks to the internet that’s no longer the case. So why not make some T-shirts to promote your book? I did this for my Waverly Bryson series, creating shirts in blue and pink with the following quotes from my protagonist: […]

Recently a friend asked if I would speak to his brother, Scott, who had written a novel and wasn’t sure what path to publication he should pursue. I agreed and had a brief email chat with Scott to set up a time to meet for coffee. Scott had a link to his website in the […]

Before my novel Bridges came out, a fan of mine who lives in Texas asked if I’d be doing a virtual launch party.  I told her I had zero idea what that was, so she (Veronica) offered to plan one for me on Facebook. With all kinds of events happening online these days, I thought it […]

I live in Brooklyn, so when I stumbled across a book club that specializes in novels set in New York, I reached out and offered to come speak to the group. The club moderator agreed that Katwalk would be a perfect fit, so we set it up. Guess how much time passed between when I […]

Here are three building blocks of a good marketing campaign, with resources for each: Website If you want to be perceived as a professional writer, I strongly recommend hiring a professional to design your website. Here is an excellent one I recommend: Andiamo Creative: www.andiamocreative.com (Andiamo Creative did my current website.) If you’re good with […]

Previously in this space I’ve stressed how important it is to track your marketing efforts to help you stay organized and conduct critical follow-up when necessary. Today I’d like to discuss another reason to document your hard work: It will be helpful when you write your next book! Daunting as it may sound right now, it […]

Recently I received an email from an indie author asking a question about securing reviews from bloggers. Then in the same email the author sent me a link to his book’s Amazon page and told me I was more than welcome to read it. And review it. I didn’t read his book, but I’ll tell […]

I don’t use Instagram to promote my books nearly as much as I should, but here are some things I’ve learned in the limited time I’ve spent with it: If you download an app called Regrann, anytime someone tags you in a post, you can repost it. Then if a fan posts a photo of […]

We all have our own systems for managing our lives. For example, I use a paper calendar and not the calendar on my phone. I know that’s old-school, but I love my paper calendar! I also have a paper “to-do” list that I keep on my desk, and I set alarms on my phone to […]