Book marketing tips
Common mistakes in book proposals
On June 19, 2012 | 0 Comments

Last week I explained what a book proposal is and what it should include. This week I asked my friend Diane O’Connell, a former editor at Random House who now has a consulting business to help aspiring authors get published, for the biggest and most common mistakes she sees in book proposals. Here’s what she […]

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What is a book proposal?
On June 12, 2012 | 1 Comments

You may have heard the term “book proposal,” but chances are you have no idea what one really includes. Don’t worry, you’re not alone! If you’re working on a non-fiction book and looking to get it traditionally published, you don’t have to submit the entire finished product to pitch either a literary agent or an […]

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Remember to say thank you
On May 22, 2012 | 1 Comments

A couple months ago, I received an email from a woman who had heard me speak at an event out on the West Coast. She had recently self-published a short story as an e-book, and she said that even though she knew I was extremely busy, she was hoping I would give it a read. […]

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Always protect your personal brand
On May 8, 2012 | 0 Comments

There are more than 1,500 books published every day. That is a LOT of competition, especially if you’re an indie author in control of your own marketing efforts. With all that noise, it’s important to give your personal brand the best chance of making a positive impression on readers. What do I mean by “personal […]

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On May 4, 2012 | 0 Comments

Maria will return to the Philadelphia chapter of Femfessionals to give a workshop on grassroots book marketing. Admission includes a signed copy of It’s a Waverly Life!

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Three grassroots marketing tips to put in place today
On April 24, 2012 | 0 Comments

For many authors, both traditional and self-published, marketing a book is harder than writing one. If you don’t have a background in marketing, you may feel confused, overwhelmed, and even a little freaked out by the idea of it. Plus you may equate marketing with advertising and immediately think, Marketing is expensive, there’s no way […]

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How to throw a launch party for free
On April 17, 2012 | 1 Comments

No matter who is publishing your book, you should have a launch party! In fact, most traditional publishers don’t throw launch parties unless the author is famous. For the rest of us, that means we’re on our own. Many authors think that book launch parties need to be elaborate, which translates into expensive. But that’s […]

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When it comes to marketing, always follow up
On April 10, 2012 | 0 Comments

People can be flakey. It’s unfortunate, but true. Professionally and personally, not everyone has the ability to stay on top of everything. That’s why, when it comes to marketing your book, following up often and multiple times is crucial. As you promote your book, you’re going to reach out to a lot of people, and […]

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book marketing
Want to be a speaker? Plan ahead!
On March 20, 2012 | 0 Comments

Public speaking is a wonderful way to get the word out about your book. However, you’d be surprised at how much advanced planning is involved in setting up even the smallest of events. Coordinating with a local book club or business group could take months, and major conferences select their speakers up to a year […]

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Stay organized in your marketing efforts
On March 13, 2012 | 0 Comments

Book marketing is a lot like sales, and as any successful salesperson will tell you, it’s often a numbers game. In other words, the more people you contact, the better chance you have of getting a response. However, before you fire off a bunch of emails, I strongly recommend creating a system to track your […]

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