People can be flakey. It’s unfortunate, but true. Professionally and personally, not everyone has the ability to stay on top of everything. That’s why, when it comes to marketing your book, following up often and multiple times is crucial. As you promote your book, you’re going to reach out to a lot of people, and […]
Read more
Public speaking is a wonderful way to get the word out about your book. However, you’d be surprised at how much advanced planning is involved in setting up even the smallest of events. Coordinating with a local book club or business group could take months, and major conferences select their speakers up to a year […]
Read more
Book marketing is a lot like sales, and as any successful salesperson will tell you, it’s often a numbers game. In other words, the more people you contact, the better chance you have of getting a response. However, before you fire off a bunch of emails, I strongly recommend creating a system to track your […]
Read more
Recently I had coffee with Jennifer Wilkov, an award-winning writer and host of the popular “Your Book Is Your Hook” radio show. She also runs a successful business helping authors navigate the writing and publishing process. I told her that I write a blog for aspiring authors and asked her what advice she’d give specifically […]
Read more
A smart way to get the word out about your book is to position yourself as an expert in a particular subject. You can write a regular blog, contribute articles to magazines and websites, speak at events, and even make yourself available to the press to help with their stories. However, when I suggest this […]
Read more
In a previous post, I emphasized the importance of writing down your ideas quickly so you won’t forget them. Today, I strongly suggest you also write down something else: your successes. Marketing a book isn’t easy, especially if you are independently published, but if you work hard at it, eventually you’re going to experience some cool […]
Read more
If you’re an author, do you include a signature at the end of your personal emails? If not, you should! Adding a signature is a fantastic way to promote your book. A few posts back, I talked about the importance of coming up with a compelling hook, and your email signature is great example of […]
Read more
If you’re reading this blog, there’s a strong chance it’s because you’re an aspiring author, or maybe a published author. Either way, publishing a book is very important to you, whether you do it independently or with the help of a traditional publisher. In fact, it might be the most important thing you’ve ever done […]
Read more
With everything on your plate to get the word out about your book, getting a photo taken might be pretty far down on your list – if it’s even on your list at all. But to do a good job marketing, I can’t emphasize enough how important it is to have a professional, high-resolution headshot. […]
Read more
Even if you don’t know a lot about book marketing, you’ve probably heard of book reviews. What you might not know, however, is that many of the large, traditional media outlets don’t review independently published books. We’re starting to see cracks in this dam with the likes of Publishers Weekly‘s new Self-Publishing quarterly listings with […]
Read more