Book marketing tips
Guest post: Book marketing advice from an avid reader
On May 18, 2020 | 0 Comments

I was recently contacted by a big fan of my Waverly Bryson series who is also a freelance writer. She asked if she could do a guest post for my blog, so I suggested she offer some insight into how she chooses which books to read. So here you have it, folks: marketing advice straight […]

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Triple-check marketing emails
On March 9, 2020 | 0 Comments

I’m on the distribution lists of many indie authors who occasionally send out promotional emails about their books. Marketing is a lot of work, so I respect the efforts of these individuals to boost their sales. Unfortunately, however, many of the emails I receive are peppered with errors, and that doesn’t instill much faith that […]

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Marketing tip: Create a social media presence for your main character
On February 24, 2020 | 0 Comments

A great way to get your readers to tell their friends about your book is to stay in touch with your readers. A newsletter is certainly one method to do this, but it’s not the only one. A creative way to maintain a relationship with your readers over time is to bring your main character to […]

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How to embed hyperlinks in text
On February 10, 2020 | 0 Comments

Last week I received a lovely email from a man named Keith. He’d recently published his second book and signed up for my newsletter looking for any and everything he could learn about marketing. Beneath the message he included his name and a (LONG!) hyperlink to his book’s Amazon page, so in my reply I […]

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Stay connected to your readers between books
On January 27, 2020 | 0 Comments

Do you have a mailing list of readers who enjoyed your writing? If so, good for you! Whether it’s through a newsletter program or email, reaching our to your fans is a good way to keep a connection with them. The question is, what do you tell them? In my semi-regular newsletter I include one […]

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Marketing idea: look beyond bookstores
On January 13, 2020 | 0 Comments

If you’re an indie author, you know how hard––it not impossible––it is to get your book onto the shelves of brick-and-mortar stores. Some shady companies offer “distribution packages” that make it sound like your book will be everywhere, but all it really means is that your book will be on a massive list of titles […]

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Two easy (and free!) ways to spread the word about your book
On November 25, 2019 | 0 Comments

By far the most common complaint I hear from authors, especially those who go the indie route, is, “I have no clue about marketing!” A close second is, “I have no money to spend on marketing!” Here are two things you can do that won’t cost more than time and effort: Reach out to book […]

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Marketing tip: Build that email list!
On November 11, 2019 | 0 Comments

A few years ago I attended a seminar on starting a small business, and each of the six or seven speakers I heard that day emphasized how important it is to build the list! At the time I remember thinking that was the one thing they all had in common. Now I also think they were right. […]

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Pros and cons of book awards
On October 29, 2019 | 0 Comments

I’m a big fan of applying for book awards. My first novel (Perfect on Paper) was originally self-published, and I believe that one of the reasons it got picked up by a traditional publisher was that it won multiple awards. However, like every book marketing strategy, applying for awards has its drawbacks. I asked Lauren […]

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Finding a location for your book launch party
On October 14, 2019 | 0 Comments

I once met up with a friend to visit a store I wanted to describe in the novel I was writing at the time. It was dreadfully hot that day, so after I’d finished my research we b-lined for a quiet (and air conditioned!) pub on a random side street in Manhattan. As soon we’d […]

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