Book marketing tips
Give your fans tools to help you
On September 26, 2022 | 0 Comments

We all know how important word-of-mouth is for book sales, but how and why it happens is usually a mystery. As authors, what can we do to encourage word-of-mouth other than asking our fans to tell their friends? There’s nothing wrong with that, but even our most diehard supporters might have no idea what to […]

Read more
Tips for promoting your book on Twitter
On August 23, 2022 | 0 Comments

A general rule of thumb for using social media as a marketing tool is to follow the “80/20 rule.” In other words, only 20 percent of your tweets should be about your work. The rest of the time you should provide interesting content that is relevant to your target audience. This makes sense, because think […]

Read more
Marketing tip: Brand yourself, not your book
On August 8, 2022 | 0 Comments

When I consult for authors looking for marketing advice, I often find that they have put a lot of effort into branding a single book. This approach can lead to headaches down the road, which is what happened to me when I wrote my first novel, Perfect on Paper. Here’s what unfolded: As part of […]

Read more
Beautiful newsletters don’t have to cost anything
On June 13, 2022 | 0 Comments

A friend of mine named Red who runs a yummy dark chocolate company once asked for my help with a few newsletters. English isn’t her first language, so she wanted to make sure everything sounded okay. She sent me some copy she’d prepared and asked for my thoughts, and after a few sessions of back-and-forth […]

Read more
Do you have a good hook for your book?
On April 25, 2022 | 0 Comments

If you’re working on a book, the first question most people will ask you when they find out is, “What’s it about?” Do you have a good answer to that question? If not, you might have a problem. Coming up with a good hook (or angle, or one-line description) isn’t easy, but it’s important. Movies […]

Read more
Marketing tip: Send thank-you notes!
On March 28, 2022 | 0 Comments

When’s the last time you received a hand-written thank-you note in the mail? Or sent one? If you’ve done either in recent years, you’re probably in the minority. So think what a positive impression you can make by sending one when appropriate. Everyone likes to feel appreciated! Here are some examples of where a physical […]

Read more
How to procrastinate productively
On January 24, 2022 | 0 Comments

If you’re anything like I am, getting yourself to sit down and write for an extended period of time can be challenging. Email! Facebook! Twitter! Instagram! YouTube! So many distractions calling your name, each one begging you to stop what you’re doing and watch cat videos instead. Here’s how I’ve learned to turn my proclivity […]

Read more
When is the best time to launch your book?
On January 11, 2022 | 0 Comments

Unless you have a publisher calling the shots, when your book “launches” is up to you. In my opinion, the ideal launch time is as soon as the book is finished. No one can buy it if it’s not available, and you can’t make any money if no one can buy it, right? The marketing […]

Read more
How to find book bloggers
On September 27, 2021 | 0 Comments

Reaching out to book bloggers is a great way to get objective, credible reviews. In addition to posting their reviews on their own websites, many bloggers are also active on social media, which can draw additional eyeballs to your work. (For example, here’s a nice tweet by a blogger promoting her blog, plus thoughts on […]

Read more
Prepare for fall with these two marketing ideas
On July 27, 2021 | 0 Comments

I receive a lot of emails from first-time authors, and 99 percent of them are looking for marketing ideas they can implement for zero cost. If you fall into that category, here are two things you can do that require nothing more than your time and energy: Create a list of alumni groups from your […]

Read more