Book marketing tips
Make it easy for book reviewers to say yes
On August 4, 2020 | 0 Comments

Recently I received an email from an indie author asking a question about securing reviews from bloggers. Then in the same email the author sent me a link to his book’s Amazon page and told me I was more than welcome to read it. And review it. I didn’t read his book, but I’ll tell […]

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Tips for using Instagram
On July 20, 2020 | 0 Comments

I don’t use Instagram to promote my books nearly as much as I should, but here are some things I’ve learned in the limited time I’ve spent with it: If you download an app called Regrann, anytime someone tags you in a post, you can repost it. Then if a fan posts a photo of […]

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Marketing tip: Stay organized!
On July 6, 2020 | 0 Comments

We all have our own systems for managing our lives. For example, I use a paper calendar and not the calendar on my phone. I know that’s old-school, but I love my paper calendar! I also have a paper “to-do” list that I keep on my desk, and I set alarms on my phone to […]

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Guest post: Book marketing advice from an avid reader
On May 18, 2020 | 0 Comments

I was recently contacted by a big fan of my Waverly Bryson series who is also a freelance writer. She asked if she could do a guest post for my blog, so I suggested she offer some insight into how she chooses which books to read. So here you have it, folks: marketing advice straight […]

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Triple-check marketing emails
On March 9, 2020 | 0 Comments

I’m on the distribution lists of many indie authors who occasionally send out promotional emails about their books. Marketing is a lot of work, so I respect the efforts of these individuals to boost their sales. Unfortunately, however, many of the emails I receive are peppered with errors, and that doesn’t instill much faith that […]

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Marketing tip: Create a social media presence for your main character
On February 24, 2020 | 0 Comments

A great way to get your readers to tell their friends about your book is to stay in touch with your readers. A newsletter is certainly one method to do this, but it’s not the only one. A creative way to maintain a relationship with your readers over time is to bring your main character to […]

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How to embed hyperlinks in text
On February 10, 2020 | 0 Comments

Last week I received a lovely email from a man named Keith. He’d recently published his second book and signed up for my newsletter looking for any and everything he could learn about marketing. Beneath the message he included his name and a (LONG!) hyperlink to his book’s Amazon page, so in my reply I […]

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Stay connected to your readers between books
On January 27, 2020 | 0 Comments

Do you have a mailing list of readers who enjoyed your writing? If so, good for you! Whether it’s through a newsletter program or email, reaching our to your fans is a good way to keep a connection with them. The question is, what do you tell them? In my semi-regular newsletter I include one […]

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Marketing idea: look beyond bookstores
On January 13, 2020 | 0 Comments

If you’re an indie author, you know how hard––it not impossible––it is to get your book onto the shelves of brick-and-mortar stores. Some shady companies offer “distribution packages” that make it sound like your book will be everywhere, but all it really means is that your book will be on a massive list of titles […]

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Two easy (and free!) ways to spread the word about your book
On November 25, 2019 | 0 Comments

By far the most common complaint I hear from authors, especially those who go the indie route, is, “I have no clue about marketing!” A close second is, “I have no money to spend on marketing!” Here are two things you can do that won’t cost more than time and effort: Reach out to book […]

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