Even if readers love your book, it might never occur to them to tell other people about it. That’s why it’s important to make it easy for your fans to spread the word.
One great way is to create a fan page on your website. (If you don’t have a website, stop reading NOW and go make one.) You can direct readers to this link, especially those who proactively tell you they enjoyed your book.
Following are some of the elements I have on my own fan page. At the top it says: “Did you enjoy Perfect on Paper, It’s a Waverly Life, and/or Honey on Your Mind? If so, please help spread the word!”
Then I include the following suggestions with active hyperlinks:
We all know people who overshare the daily minutia of what they’re reading/eating/watching/doing, but not everyone is wired this way. For the more restrained readers out there, a fan page gives them a gentle nudge to help get the word out.
This blog post originally appeared on CreateSpace.com. Reprinted with permission. © 2013 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.