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Marketing tip: Ask your fans to help you
On December 9, 2019 | 0 Comments

If you’re like most authors, promoting your work doesn’t come naturally to you. The same goes for the vast majority of your readers. They may love your book(s), but it would never occur to them to actively spread the word. And even if they want to help get the word out, they probably don’t know how. That’s […]

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Two easy (and free!) ways to spread the word about your book
On November 25, 2019 | 0 Comments

By far the most common complaint I hear from authors, especially those who go the indie route, is, “I have no clue about marketing!” A close second is, “I have no money to spend on marketing!” Here are two things you can do that won’t cost more than time and effort: Reach out to book […]

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Marketing tip: Build that email list!
On November 11, 2019 | 0 Comments

A few years ago I attended a seminar on starting a small business, and each of the six or seven speakers I heard that day emphasized how important it is to build the list! At the time I remember thinking that was the one thing they all had in common. Now I also think they were right. […]

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Pros and cons of book awards
On October 29, 2019 | 0 Comments

I’m a big fan of applying for book awards. My first novel (Perfect on Paper) was originally self-published, and I believe that one of the reasons it got picked up by a traditional publisher was that it won multiple awards. However, like every book marketing strategy, applying for awards has its drawbacks. I asked Lauren […]

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Finding a location for your book launch party
On October 14, 2019 | 0 Comments

I once met up with a friend to visit a store I wanted to describe in the novel I was writing at the time. It was dreadfully hot that day, so after I’d finished my research we b-lined for a quiet (and air conditioned!) pub on a random side street in Manhattan. As soon we’d […]

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WHO or WHOM?
On September 30, 2019 | 0 Comments

If there’s one grammar issue that seems to confuse almost everyone, it’s when to use WHO and when to use WHOM. Both are pronouns, but I’ve found that using the word “pronoun” in an answer tends to baffle already confused people even further, so here’s a less technical explanation:  WHO If you would use HE […]

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Writing tip: Create a “to include at some point” document
On September 16, 2019 | 0 Comments

Each time I go through the process of writing a book, I find that ideas of things to include frequently pop into my head but not always at the right time. For example, I’ll be out to dinner with a friend, and she will say something funny that I might like to use in my […]

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Writing tip: Start before you’re ready
On September 3, 2019 | 0 Comments

I’ll never forget when my older sister’s childhood friend Julie had her first child. She was in her early 30s at the time, and she said that even though she and her husband didn’t think they were ready for the responsibility of being parents, they decided to go ahead and do it because they realized […]

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Marketing tip: Connect with book bloggers
On August 12, 2019 | 0 Comments

When I speak with indie authors about their marketing efforts, one thing I hear quite often is that they have no idea how to find people who will review their books. For many this is a huge source of frustration, not to mention disappointment, which is completely understandable given all the time and effort they […]

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Have you updated your Amazon Author Page?
On July 29, 2019 | 0 Comments

Did you know that you automatically have an Amazon Author Page if you have a book for sale on Amazon.com? To find yours, do a search on the site for your book’s title, then click on your name, which appears directly under the title. If you haven’t touched your Author Page yet, you’ll see just […]

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