Do you have a good hook for your book?
On April 25, 2022 | 0 Comments

If you’re working on a book, the first question most people will ask you when they find out is, “What’s it about?” Do you have a good answer to that question? If not, you might have a problem. Coming up with a good hook (or angle, or one-line description) isn’t easy, but it’s important. Movies […]

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Marketing tip: Send thank-you notes!
On March 28, 2022 | 0 Comments

When’s the last time you received a hand-written thank-you note in the mail? Or sent one? If you’ve done either in recent years, you’re probably in the minority. So think what a positive impression you can make by sending one when appropriate. Everyone likes to feel appreciated! Here are some examples of where a physical […]

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How to procrastinate productively
On January 24, 2022 | 0 Comments

If you’re anything like I am, getting yourself to sit down and write for an extended period of time can be challenging. Email! Facebook! Twitter! Instagram! YouTube! So many distractions calling your name, each one begging you to stop what you’re doing and watch cat videos instead. Here’s how I’ve learned to turn my proclivity […]

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When is the best time to launch your book?
On January 11, 2022 | 0 Comments

Unless you have a publisher calling the shots, when your book “launches” is up to you. In my opinion, the ideal launch time is as soon as the book is finished. No one can buy it if it’s not available, and you can’t make any money if no one can buy it, right? The marketing […]

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Writing tip: Don’t overdo attribution in dialogue
On December 14, 2021 | 0 Comments

Attribution in dialogue—such as “Gloria said” or “David said”—is necessary to keep your readers from getting confused about who is saying what, but too much attribution can become a distraction. When it’s obvious who is talking, there’s no need for it. I recently read two novels in which both authors regularly attributed every line of […]

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How to find book bloggers
On September 27, 2021 | 0 Comments

Reaching out to book bloggers is a great way to get objective, credible reviews. In addition to posting their reviews on their own websites, many bloggers are also active on social media, which can draw additional eyeballs to your work. (For example, here’s a nice tweet by a blogger promoting her blog, plus thoughts on […]

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SHOW, don’t TELL, in your dialogue
On August 9, 2021 | 0 Comments

I frequently see authors break the show vs. tell rule in dialogue by using words other than “said” or “asked.” This weakens the writing when done too often. For example, here are some examples from a novel I recently read. In this scene, Ben and Lisa are the ONLY characters in the room: “What’s she doing […]

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Prepare for fall with these two marketing ideas
On July 27, 2021 | 0 Comments

I receive a lot of emails from first-time authors, and 99 percent of them are looking for marketing ideas they can implement for zero cost. If you fall into that category, here are two things you can do that require nothing more than your time and energy: Create a list of alumni groups from your […]

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Use Facebook to stay connected to your readers
On June 22, 2021 | 0 Comments

A great way stay connected to your fans is through Facebook. Here’s how I use it: For my author fan page, I share the same things that I do in my newsletter, e.g. event photos, news about upcoming translations of my books, promotions for signed copies, photos of fans holding up my books (which encourages […]

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Fun marketing idea: T-shirts!
On May 10, 2021 | 0 Comments

There was a time when getting T-shirts printed was a costly and time-consuming endeavor, but thanks to the internet that’s no longer the case. So why not make some T-shirts to promote your book? I did this for my Waverly Bryson series, creating shirts in blue and pink with the following quotes from my protagonist: […]

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