If you’re like most authors, promoting your work doesn’t come naturally to you. The same goes for the vast majority of your readers. They may love your book, but it would never occur to them to actively spread the word about it. And even if they want to help, they probably don’t know how. That’s why marketing is so hard!
One way to encourage your fans to take action is by making a list of specific things they can do. Then if someone tells you she enjoyed your writing, you can thank her and show her exactly what she can do to help you succeed. Here are three specific examples:
Word of mouth is a powerful marketing force, so why not make it as easy as possible for your biggest cheerleaders to set it in motion? Your fans are rooting for you. Remember that!