As you begin a novel, you may have an idea where you’re going, but you probably don’t know the exact [...]
Announcement Category
Always protect your personal brand
There are more than 1,500 books published every day. That is a LOT of competition, especially if you’re an indie [...]
Don’t cook your family, Rachael!
The other day, a friend who shares my passion for good grammar posted the following picture on Facebook: While this [...]
Three grassroots marketing tips to put in place today
For many authors, both traditional and self-published, marketing a book is harder than writing one. If you don’t have a [...]
How to throw a launch party for free
No matter who is publishing your book, you should have a launch party! In fact, most traditional publishers don’t throw [...]
When it comes to marketing, always follow up
People can be flakey. It’s unfortunate, but true. Professionally and personally, not everyone has the ability to stay on top [...]
Between you and ME
In my last post, I discussed the importance of using pronouns. This week, I’d like to address the importance of [...]
Don’t be afraid to use pronouns
Imagine you’re having coffee with a friend (we’ll call her Julie), and she says “Oh my gosh, I have the [...]
Want to be a speaker? Plan ahead!
Public speaking is a wonderful way to get the word out about your book. However, you’d be surprised at how [...]
Stay organized in your marketing efforts
Book marketing is a lot like sales, and as any successful salesperson will tell you, it’s often a numbers game. [...]