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Marketing tip: Tap your network for contacts

Posted by Maria Murnane | January 30, 2017

The other day I received a call from my friend Kristen, who recently opened her own business in the wedding-planning industry. She remembered that close friends of mine had once been featured in the Vows section of the New York Times, and she wanted to know if an introduction to the reporter who wrote the piece would be possible.

Kristen is tapping her network for connections that might help promote her business, Love Notery

While I’m still working on getting that contact for Kristen, I was impressed by her willingness to reach out to her network in order to help promote her business. As she and I were chatting, I thought of an indie author I knew who had published a book about lessons learned over 50 years of marriage, so I offered to put Kristen in touch with her to explore possible joint-marketing opportunities. Who knows what their conversation might lead to, but it got me thinking. What if that indie author reached out to her network in the same targeted (and personalized) way that Kristen had done to me? What introductions might that lead to? What doors might it open?

While there are some fundamental steps for promoting a book that you can (and should) take, such as creating an author page on Amazon, writing a compelling book description, etc., there’s no magic formula for success. Much of book marketing is doing everything and anything you can think of to try to spread the word, seeing what works and what doesn’t, and repeating whatever works–over and over.

However small it may be, all of us have a network, so chances are you have friends or colleagues who know people who could be helpful in your efforts to promote your book. Why not ask them? You never know what might happen, and it sure can’t hurt to try.

-Maria

 

This blog post originally appeared on CreateSpace.com. Reprinted with permission. © 2017 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.

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