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Book marketing: Can I ask you a question?

Posted by Maria Murnane | January 16, 2017

For some reason that I have yet to uncover, over the past week I’ve received several emails that all say more or less the same thing. Here are snippets of three of them:

Dear Maria Murnane, I have recently come across your book, Wait for the Rain, available on Audible and on Amazon, and due to both its quality and plot, it qualifies to be promoted in our community of readers.

Hi Maria, I hope you don’t mind me reaching out, but I wanted to say that I think your book would be well received with our subscribers. We were wondering if you’d like to be featured in our newsletter.

Good day, I discovered your book online and wanted to invite you to promote it alongside other similar authors.

Each of these “communities,” which I imagine is nothing more than a massive list of email addresses, claims to have tens–if not hundreds–of thousands of “subscribers” who are eager for new books to read. The prices the sales reps quoted were all around $20 to be “featured,” whatever that means.

I declined to participate in any of the offers because they seemed to me like a waste of money. But in spite of that, I couldn’t help but wonder if maybe I should have tried just one to see what would happen. Then I realized I could ask the many readers of this blog to chime in with their own experiences, so that’s why I’m throwing it out to you. For those of you who have tried one of these email blast services, do they work? Is $20 to reach 100,000 potential readers a good idea? Do these lists actually generate sales? Or are they a huge rip-off?

Please share your experiences in the comments section below. I look forward to reading them and hope to get a productive discussion going!

-Maria

 

This blog post originally appeared on CreateSpace.com. Reprinted with permission. © 2017 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.

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