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Why grammatical errors in your bio can hurt your sales

Posted by Maria Murnane | August 22, 2016

I’m always looking for ideas for this blog (as well as a good book to read), so I spend a chunk of my day keeping tabs on the publishing industry. Often when I stumble across an article about a new author, especially a new indie author, I head to Amazon to check out the book and the author’s page. Who knows? I may buy the book or even contact the author about a possible interview.

If I see multiple grammatical errors in an author page, however, I quickly move on.

For example, I recently visited the Amazon page of an author whose bio included the following mistakes (specifics changed to protect the author’s identity):

What she wrote: Lisa Sue is the Author of five mysteries.

What she should have written: Lisa Sue is the author of five mysteries.

What she wrote: Her favorite topic’s are X, Y and Z.

What she should have written: Her favorite topics are X, Y and Z.

What she wrote: Lisa Sue is a woman that has always worked hard for what she wants.

What she should have written: Lisa Sue is a woman who has always worked hard for what she wants.

I’ve said it countless times in this blog, but you only have quick moment to grab a (potential) reader’s attention. If the impression you give is that you don’t understand the basic rules of grammar, the potential reader is probably not going to buy your book, no matter how good it is. Perhaps the above author was in a hurry when she wrote her bio and didn’t notice the mistakes, but to an educated reader the errors are distracting and unprofessional. Think of your author bio the way you would your book’s cover. People shouldn’t judge your book based on it, but many will.

-Maria

 

This blog post originally appeared on CreateSpace.com. Reprinted with permission. © 2016 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.

 

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