When your book comes out, it’s natural to want to shout it from the rooftops–and you should! So many people want to write a book, yet few actually do, so you should celebrate your hard work. It’s fun to say “Hey, I wrote a book!”
If you want your book to sell, however, you need to do more than just announce that it’s out there. And that takes a different kind of work, one that isn’t as fun. Promoting a book involves continuous outreach to multiple audiences via multiple channels, each of which might require a significant amount of follow-up. If you don’t keep a record of whom you contact and when, it’s easy to lose track of your efforts–and your momentum might die on the vine.
For example, imagine the following scenario:
Gloria goes online to look up regional alumni groups of her alma mater, UCLA. She finds that dozens of them have websites, so she contacts a bunch to see if they have book clubs, and if so, how to reach the organizers.
If Gloria has a system for tracking this part of her marketing campaign in place (I recommend a spreadsheet), she will:
- Know which alumni groups she has contacted–and when
- Have the contact information for the alumni groups stored in one place, so she won’t have to research them again in the future
- Know which groups have book clubs, and which of those she has contacted
- Know which groups said yes, no, or maybe so and be able to follow up accordingly
If Gloria doesn’t have a system in place, the only record of her campaign will be the outbox of her email program. She may have some success with that approach, but given how much follow-up is necessary to make things happen in a world where the people you’re contacting are busy with their own lives, chances are a lot of her efforts will be for naught.
This blog post originally appeared on CreateSpace.com. Reprinted with permission. © 2016 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.