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Marketing idea: Set up a card table on the sidewalk

Posted by Maria Murnane | August 24, 2015

I live near downtown Brooklyn, where sidewalks are lined to the gills with what can best be described as “random stuff” for sale. On any given stroll one can find an array of sunglasses, fruit, CDs, jewelry, clothing, cell phone cases, skin creams, and, last but not least, books.

 

If this guy's selling T-shirts on the street, why not sell your books?

Yes, books!

New and used. Fiction and nonfiction. Cookbooks, travel books, children’s books, novels, the list goes on and on and on.

Books!

Seeing all those card tables buckling under the weight of the reading material perched upon them has recently got me thinking. Wouldn’t it be cool if an author set up a table and sold his or her own books? Granted, doing this would require figuring out the local permit situation–I would hate for one of my blog readers to get arrested! It would also take some thick skin, given how many people rush by street vendors without so much as a glance. But I still think it’s a cool idea. If I saw an author sitting at a table with a stack of his or her own books, and the signage clearly stated the seller’s authorship, I think I would stop and buy one just to applaud the author’s gumption. I often do the same thing with little kids selling lemonade or cookies, as I imagine many of you reading this do as well. You have to give it up for people who take initiative like that, no matter what their age.

If you try my card table idea, I suggest picking up a couple of bookstands at a craft store (or online) to help with the display. It may be a table in the street, but that doesn’t mean it can’t look classy!

-Maria

 

This blog post originally appeared on CreateSpace.com. Reprinted with permission. © 2015 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.

 

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2 Responses to “Marketing idea: Set up a card table on the sidewalk”

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  • Enriquillo Rodriguez Amiama says:

    Hi Maria!
    I´m a new writer and just wrote a novel about Romeo. It is in Spanish. Thanks for sharing your marketing ideas and other recent posts. I agree with you. The one about How to craft a compelling book description is terrific!
    I will give you the link of my book, hope you take a look.
    http://www.amazon.com/dp/B0141GWOZM
    Nice to meet you and thanks for your kindness
    Enriquillo

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