My friend Cathy Livingstone wrote a clever (and useful) book called Bubbe, Mimi & Gigi: The Best Grandmother Name Book Ever. The guide recently received a glowing review in grandparents section of About.com, which described it as “a perfect gift for a grandmother-to-be and an especially cool way to let a mom know that she’s about to become a grand mom.”
Wow! That’s about as good as it gets. The grandparents section called it a perfect gift? Talk about target marketing!
Cathy published the guide on her own, so how did this wonderful review come to be? It happened because Cathy made it happen. I love that!
Here’s what she did:
1) She searched online for a book reviewer in her genre
2) She sent the reviewer a personalized email query
3) The reviewer replied and said she would consider it
4) Cathy sent the reviewer a book
5) The reviewer wrote a review
See how effective marketing can be if you’re smart (and organized) about it? When efforts to promote a book go nowhere, it’s often because the author isn’t reaching out to the right audience with the right message. By searching for reviewers in her genre, Cathy was able to connect with a woman who was interested in hearing what she had to say. That’s half the battle right there.
Another reason book promotion efforts go nowhere is because the author isn’t assertive enough. Cathy sent the reviewer a book without knowing whether or not it would result in a review. Another wise move.
Cathy was smart about her book promotion, and look at the result. You can do it too!
This blog post originally appeared on CreateSpace.com. Reprinted with permission. © 2015 CreateSpace, a DBA of On-Demand Publishing, LLC. All rights reserved.